Building a new car from scratch entails a huge investment. Apart from design, the major areas that use up this investment are platform, engine, and assembly. No wonder, major car manufacturers around the world have identified platform sharing as a cost effective way to increase their models in the market. It is also extremely efficient as building a new car on an existing platform requires much less time than building one from scratch.
Volkswagen group is one great example of … Read more
Ugly or Pagli was this Mallika Sherawat movie which was a rip off of a very regular but somehow very popular Korean movie ‘My Sassy Girl’
Case in point is the way Mahindra has thought about the whole concept of Quanto.
Firstly, the “Korean movie” bit here is the tall hatchback funda (somewhat rediscovered in this case) and the the rip off is very much obvious.
Quanto makes you think of two things :
1. Should this be considered a … Read more
Somehow, the automobile was made and is still associated with men. The shapes, colors, styling, engines and tv commercials are all centred around the alpha male.
But a fact goes un-noticed : the power (read contribution) of women to the fancy little things on four wheels is just more than driving.
Carkhana starts a quest to find the “most women friendly cars in India” and with our experienced petrolhead Janhavi in-charge , the hunt gets better by the … Read more
There are cars which mobilized people and then there are cars which mobilized a company to prosperity beyond their regular means.
Renault, the smart French manufacturer making oddly nice looking cars has been in India for long now. Their innings started off with Mahindra (as a local partner) and a very frugal car called Logan.
The failure of the car (and JV) is a mystery beyond anybody’s comprehension. The Bermuda triangle seems easier to crack.
I remember watching ‘the social network’ where one nerd takes on all the existing giants in the sector by just giving what people want. Well, it seems somebody at Renault was impressed by the thinking as well.
Last month, they finally brought the much acclaimed SUV, the Koleos, to Indian shores. And the similarity is that with the likes of the Toyota Fortuner, Hyundai Santa Fe, the Honda CR-V, the Nissan X Trail(and even the BMW x1 to … Read more
To me, the most impressive superhero is Hulk. And he has a cult identity that no one else has ever had. Despite the not-so-successful films, he still remains the one when it comes to pure muscle.
And amidst the race to create cheaper SUVs, Mahindra has finally struck large with the ace it had up its sleeves. It was codenamed ‘World SUV W201’, and launched as XUV500. And it’s probably the most exciting car in the Indian markets today.