Blog-post by a French Business Student in India trying to understand the fall of a product which worked very well in Morocco, Russia, Iran and Colombian markets but tanked in India!

Everyone remembers the failure of Renault in India with the local partner Mahindra. It Hurts. Yes, it does.
Far from the industrial might of France along with design inspirations from its neighbor Italy, French automobile giants like Renault have had it very difficult here in India. Without blaming the … Read more