Fiat in India is a saga which can match the dramatics of any of the numerous reality TV shows on air.
Background : In the 1990′s Fiat relied heavily on its Indian partner Premier for much of its manufacturing and distribution. After the JV went bust, Fiat had to resort to Sachin Tendulkar and some slick Palio version (which was really good but expensive). This setup could not survive the slew of new entrants with better products and the … Read more
Curly hair, big glasses, and always into the books: These could possible the best phrases to describe geeks at school.
Another characteristic of some of them is that they do the real thing and someone else takes the credit, be it their professors or young hunks who take the pretty girls around.
To get a closer look, maybe you can remember Spiderman (2002) where Parker tells some hideous spider stuff to harry( the villain’s son) and harry impresses mary Jane … Read more
This is a story of an “Italian princess” turned into a queen, with peoples’ love. She is Fiat 1500, a princess who pulled up war-torn Italy’s automobile legacy, and gave it a pace, thus making the Italians as one of the finest car-makers in the world.
We, the Indians also know “her” but by a different name: Premier Padmini (the Mumbai taxis).
After the Second World War, it was a priority for the warring nations to rapidly build up an … Read more