As automobile enthusiasts, we are always excited by a new car, a new expo or even a new brand which plans on coming to India.
Rarely do we think of the systems in place which facilitate all the work involved in getting a car from a factory to your garage.
Automobile Dealers are a forgotten part and there is a body in place – FADA (Federation of Automobile Dealers Association) which acts as the umbrella body for all the dealers … Read more
Building a new car from scratch entails a huge investment. Apart from design, the major areas that use up this investment are platform, engine, and assembly. No wonder, major car manufacturers around the world have identified platform sharing as a cost effective way to increase their models in the market. It is also extremely efficient as building a new car on an existing platform requires much less time than building one from scratch.
Volkswagen group is one great example of … Read more
Ugly or Pagli was this Mallika Sherawat movie which was a rip off of a very regular but somehow very popular Korean movie ‘My Sassy Girl’
Case in point is the way Mahindra has thought about the whole concept of Quanto.
Firstly, the “Korean movie” bit here is the tall hatchback funda (somewhat rediscovered in this case) and the the rip off is very much obvious.
Quanto makes you think of two things :
1. Should this be considered a … Read more
Blog-post by a French Business Student in India trying to understand the fall of a product which worked very well in Morocco, Russia, Iran and Colombian markets but tanked in India!
Everyone remembers the failure of Renault in India with the local partner Mahindra. It Hurts. Yes, it does. Far from the industrial might of France along with design inspirations from its neighbor Italy, French automobile giants like Renault have had it very difficult here in India. Without blaming the … Read more
The 11th edition of the bienniel Auto Expo is here. Come next week to Delhi and the capital will be buzzing with news and reviews and rumors for the latest in Automobile Industry.
Here are the 5 of the cars you should look out for :
1. Volkswagen UP! : VW has had a major change in fortunes since the last time they came for Auto Expo. The UP! will be their biggest bet for the future.A smaller than … Read more